Terms & Conditions for Tullamore D.E.W. Tully Squad Search Campaign

By participating in the Tullamore D.E.W. Tully Squad Search, you agree to abide by the following terms and conditions:

1. Definitions and Interpretation

• “Campaign” means the Tullamore D.E.W. Tully Squad Search conducted by the Promoter.
  
  
• “Entrant” means any person who meets the eligibility criteria and enters the Campaign.
  
  
• “Promoter” means Really Great Brand Company (RGBC) and all associated entities.
  
  
• “Prize” means the rewards detailed in these terms and conditions.
  
  
• “Participation” means complying with all eligibility criteria and entry requirements.
  
  

2. Eligibility

This Campaign is open to South African citizens aged 18–45 years who reside in major cities including Johannesburg, Cape Town, Durban and Port Elizabeth.

Entrants must demonstrate a public-facing presence (such as social media influence) and an affinity for the Tullamore D.E.W. brand.

Entrants may enter individually or as a group.

3. Submission Period

Submissions open on 9 June 2025 and close on 9 September 2025.

All submissions must include a motivational video and completed entry form via the splash page within this period.

4. Selection Process

Final Squad members will be selected by a judging panel comprising representatives from the Tullamore D.E.W. marketing team.

Selections are based on charisma, creativity, authenticity, and video quality.

Up to 10 Squad members will be selected and announced within two weeks of the closing date.

One Squad member will be awarded a Traeger Grill as a bonus prize for exceptional charisma and engagement.

The decision of the judging panel is final.

5. Prizes

Each selected Squad member will receive (10, in total, 1-per person)

• A Tullamore D.E.W. hamper
  
  
• An Old School Supporter Jersey
  
  
• Access to exclusive Tullamore D.E.W. events
  
  
• Product seeding with curated briefs for content creation
  
  

***One Squad member will also win a Traeger Grill.

Prizes are not transferable and cannot be exchanged for cash.

6. Responsibilities of Squad Members

Squad members must:

• Be available to attend local Tullamore D.E.W. events where applicable
  
  
• Create and share content when required
  
  
• Engage with their audience in a way that reflects the brand’s values
  
  

Squad members must be responsible in their consumption and promotion of alcohol. Any behaviour deemed to be irresponsible, harmful, or illegal, including excessive drinking or promoting irresponsible use, will result in immediate disqualification.

Participants must be reliable, punctual, and uphold brand integrity at all times.

7. Usage Rights

By entering, participants grant Tullamore D.E.W. and RGBC unlimited rights to use submitted video content, photos, names, and likenesses across any digital or media platforms associated with the campaign.

All Squad-related content may be featured in paid and organic brand promotion.

8. Campaign Timeline

• Submissions Open: 9 June 2025
  
  
• Submissions Close: 9 September 2025
  
  
• Squad Announcement: By 23 September 2025
  
  
• Traeger Grill Prize Announcement: Same date as Squad reveal
  
  

9. Warranties and Liabilities

To the extent allowed by law, the Promoter shall not be liable for any loss, damage, or injury arising from or in connection with the Entrant’s participation or acceptance of any Prize.

Incomplete, lost, or misdirected entries will not be considered. The Promoter reserves the right to cancel or amend the campaign at any stage.

Entrants must not have a criminal record. Misconduct during or after the campaign period may lead to immediate disqualification.

10. Indemnity

Entrants indemnify and hold the Promoter harmless against any claims, damages, or liabilities arising from participation or breach of these terms and conditions.

11. Privacy

Entrants may be required to submit personal information which will be used solely for campaign-related purposes in accordance with South African privacy laws.

The Promoter will not be liable for any unauthorised access or breach of data.

12. Final Provisions

The Promoter reserves the right to amend these terms or terminate the campaign at any stage for any reason.

Employees, agents, directors, or family members of RGBC or associated agencies are not eligible to enter.